Circle K
Project Overview:
: Attensi gamified training solution, developed for mobile, 1h30 mins to train new hires at gas stations across US and Canada how to manage flow of food through the store
Roles and responsibilities
Design
nonlinear & linear narrative design, visual scripting in proprietary language and tools, tool development, design documentation, internal development initiatives, bug fixing, analysing playtest data and feedback, gameplay scripting, quest design
Writing
writing scripts & all supporting material, stakeholder management, topic research, pitching, image editing, iterating in collaboration with multiple departments, deck creation
Process and approach
Process
Scoping conversation with client, High Level Design deck creation for both mobile and desktop games, iteration, and sign-off. Wrote sections of each game, then had multiple stakeholder meeting to gather feedback, feedback implementation and new content development, image creation, bug fixing, map design, focus test, internal sign-off, client sign-off
Approach
I worked with Circle K to define their user journey (how does food move through the store?). The mobile game’s purpose was to help new joiners understand why and how Circle K does food in their gas stations - so I created a training where players went on a road trip across the US. Each stop along that road trip corresponded with a location within the store.
Tools and technologies
Figma, Pixlr, Attensi Creator (proprietary scripting engine based on Unity), Jira, Agile, Slack, Teams, Confluence, Miro, Microsoft Excel, Microsoft Word
Sample of work
This project is under NDA.
Team collaboration
Internal
Simulation Director provided high level feedback, Project Manager kept project running to time and budget
Client-side
Subject Matter Experts guided us to ascertain what the best practises were for their training
Result and impact
88% of users liked this way of training and would recommend it to a colleague, 93% agree that having played they have a better understanding of how to manage flow of food through the store
Reflection and improvement
This was my first project with over 20 stakeholders and complex scoping - I learned a lot about how to manage big meetings with high-ups who disagreed with each other, how to crunch, and when to scope down. It was a very challenging project - I’m glad that the player satisfaction scores reflected the effort and care I put in.